Digital Marketing

Most small businesses don’t have a marketing problem, they have a measurement problem. Ads get turned on before anyone can say which visits turned into customers, so every decision after that is a guess.

This playbook goes in the order you’d actually set things up: get the foundations right, measure what’s happening, then spend money to grow, and finally review it all on one page each week.

Who it’s for: an owner or first marketing hire setting up Google’s free tools properly, once.