Google Analytics 4

outline · being written

What this chapter covers

Create the property. Time zone, currency, data retention set to 14 months.
Connect it through Tag Manager. Rather than pasting the code into the site.
Clean the data. Filter out your own visits and unwanted referrals.
The reports that matter. Traffic acquisition, landing pages and key events; ignore the rest at first.
Link it up. Connect Search Console and Google Ads.