Google Tag Manager

What this chapter covers

• Tags, triggers and variables. The three building blocks, in plain terms.
• Install the container. The two snippets, and checking they’re on every page.
• Preview before you publish. Using Tag Assistant to see what fires, and when.
• Versions and workspaces. Name every version so you can roll back.
• A starter setup. The Google tag, plus clicks on phone numbers, emails and form submits.