Conversion tracking

outline · being written

What this chapter covers

Pick your conversions. Usually three or fewer: a form submit, a call, a purchase.
Build them in Tag Manager. One trigger per conversion, sent to both Analytics and Ads.
Mark them as key events. And give each a value, even an estimate.
Test end to end. Submit the form yourself and watch it arrive in each tool.
Consent and privacy. Cookie banners, Consent Mode, and what it means for your numbers.