SEO fundamentals

outline · being written

What this chapter covers

  • One page per thing you sell. Each aimed at the search someone would type.
  • Titles and descriptions. What shows up in Google, and how to write them.
  • Site speed and mobile. Checking Core Web Vitals in Search Console.
  • Google Business Profile. For anyone with a location or service area.
  • Earning links. Local directories, partners and press.