Campaign tracking with UTMs

outline · being written

What this chapter covers

What UTM tags are. The utm_source, utm_medium and utm_campaign bits added to a link.
A naming convention. Lowercase, hyphens, a fixed list of mediums (email, social, cpc, referral).
A shared link builder. One spreadsheet everyone uses so names stay consistent.
Where not to use them. Links between pages on your own site, which reset the visit’s source.